Europe’s largest shopping Mall, Westfield London, have commissioned Everything Works to develop their kids and family strategy.
As well as giving us the perfect excuse to lounge around Westfield drinking Snogs Yogs and perusing Prada’s latest range of lofas we’re developing in-Mall creative initiatives, event planning and strategic direction. In addition we are creating a kids focused umbrella brand to tie together all these activities.

The Objectives
We were briefed to raise awareness of the Argos ‘Toy Tester’ and ‘Big Play’ campaigns through:
- a 50” competition/web drive spot
- 10” CITV sponsorship ID’s.

The Challenge
- To ensure that the 50” competition/web drive spot behaved like content and not like a hard sell. It needed to be a fun and engaging mini-show.
- To engage kids in the idea of becoming an Argos Toy Tester and drive them to the website to enter the competition.
- To promote a large range of Argos toys.
- To ensure the ID’s were fresh and fun and able to stand up to heavy rotation.

The Solution
- By creating, developing and producing the Angus Toy Tester character, we brought a personality and (fun) face to the campaign.
- We delivered 3×50” Toy Tester scenarios and 80×10” ID’s to engage viewers and create excitement around the key Argos toys and games.

The Outcome
- Angus the Toy Tester is a loveable, cute and charismatic character for children. This helps show Argos’ passion, commitment and energy for toys through the personality of Angus.
- By using a character it allows kids (and parents) to build a closer and more personable relationship with the brand and gives us many opportunities to develop and expand the property across many platforms.

Click here to view the embedded video.

We produced a highly controversial music video for Universal Records’ Australian Pop sensation, @m8er. Animated by ILOVEDUST, the video for Kill The Bitch features Everything Works’ unique live-action-animation style with Amber dancing around amongst unflattering characatures of some of our most tabloid friendly celebrities. The tendentious video features a variety of animated famous people including Lindsay Lohan, Paris Hilton and Posh Spice all illustrated by the reknowned street artist, Bortusk Leer who is represented by Everything Works and was directed by Simon Russell.

Once upon a time the King and Queen of High Road, Soho and Babington House decided to run a series of parties for children. They asked Everything Works to design an identity for them. We said “yes your majesties” and made lovely bright pictures of kittens, butterflies, bees, flowers and suns. The King and Queen were very happy and they all lived happily ever after.

The End.

We’ve got a wide range of kids focused work. As well as creating Street Monsters, a 20 part series for CBBC we’ve created numerous commercials, title sequences and promos for kids focused properties such as Swinxs, The Clone Wars and Transformers. We’ve also produced accompanying microsites, print work and merchandise.

Click here to view the embedded video.